Friday, June 23, 2017

Atari Making a New Console

https://www.ataribox.com/

And along came Atari again?
Talk about a shocker.

Remember Atari? That one video game company that used to be so bold as to make their own consoles as late as the 1990's? Remember the Atari Jaguar? Remember the Atari 7800, 5200 and the classic 2600? For those of you who have only experienced the latest generations of gaming, you probably wouldn't know much about the history that is tied in with this company. Atari played much more of a pivotal role in the Gaming Industry than what you think. Before there was Nintendo and Sega battling it out, and long before Sony and Microsoft started flexing their muscles, there was Atari.

Everyone knows exactly how badly things turned out for Atari in the 1980's and will immediately point at E.T., by far one of the worst video games in history. Cartridges of the E.T. game were sent out to a random landfill dump in New Mexico and were dishonorably buried. Of  course, just a few years ago those same cartridges would be dug up again by some random people. Imagine that!

Now let's get to the shocker. Atari is actually making a new video game console in 2017.

Let that sink in. Atari is actually making a new video game console in 2017. Gotta repeat that.
 

The good old days of gaming... Atari's back?
Now what exactly this is turning out to be remains unclear in most aspects, but with this new console called the "Ataribox" (I'm sure Microsoft won't be happy about the play-on words from the Xbox), chances are gamers will be receiving some sort of valuable content in the near future. Is the Ataribox just Atari's own attempt of making something like the NES Classic Edition, which did help Nintendo's bottom line for some time? Or is the Ataribox indeed a legitimate attempt of Atari trying to get back into the "Console Wars" and re-establishing its name in the gaming world? Whatever the case, the initial buzz generated by just a short <30 second video has got people talking.

Some reactions to this short video have been "What in the world is Atari thinking?" and "Are they crazy?" but other reactions have been "Oh wow! This I gotta see!" and "I'm curious to see how this turns out!" 

My thoughts? Color me VERY intrigued because this is exactly one of the things that I have been pointing at when it comes to providing a spark for the Video Game Industry. Let's be honest for a minute. As much as we've enjoyed the Nintendo Vs. Sony. Vs. Microsoft Console Wars for 3 generations now, it has become apparent that this 3-way battle is becoming a bit boring and played out. It seems to me that all 3 companies are starting to rest on their laurels in one sense, and perhaps even going through the motions of "We're the only 3 console-making companies in town and that's how it's gonna be!"

If --and I put emphasis on if-- Atari plays their cards right with the Ataribox, then the Console Wars will be successfully refreshed!


I think that thought alone should make anyone feel optimistic about this idea. The Ataribox came completely out of nowhere. To my knowledge there were really no hints of Atari actually doing something like this. Heck, in the beginning of the 2010's Atari filed for bankruptcy, and now here they are, having enough money to do something like this? How does this happen?

If news like this doesn't excite gamers like you, then I don't know what else to tell you other than to stay tuned for more news on the Ataribox. If I pick up on anything else juicy on the Ataribox you'll be sure to get it here on this blog!

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